PinnedPublished inDataDrivenInvestorFrom Chaos to Clarity: A practical guide to swiftly analyzing customer reviewsA Step-by-Step Tutorial on Topic Modeling, Summarization, Keyword Extraction and Sentiment Analysis Using Yelp User Reviews DatasetMay 13, 2023May 13, 2023
PinnedPublished inTowards Data SciencePredict Customer Churn in PythonA step-by-step approach to predict customer attrition using supervised machine learning algorithms in Python.Oct 26, 20204Oct 26, 20204
Published inAI AdvancesAgentic AI in Marketing Analytics: Game-Changer or Overhyped Buzzword?Agentic AI: Revolutionizing Marketing Analytics or Just a Shiny Distraction?Dec 9, 2024Dec 9, 2024
Published inVentureThe Business Value of Customer SegmentationThe Science and Strategy of Customer Segmentation: Lessons from the FieldNov 19, 2024Nov 19, 2024
Published inArtificial Intelligence in Plain EnglishMLOps Made Simple: The bare minimum Concepts Every Data Scientist Should KnowMy list of vital basics when it comes to handling MLOps in the real world.Jun 6, 2023Jun 6, 2023
Published inPython in Plain EnglishSet Up Jupyter Notebook on Google Cloud in 5 Minutes!A Step-by-Step Guide to Quickly Set Up a Fully Operational Machine Learning Server on Google Cloud Compute Engine’s Virtual Machine…May 31, 2023May 31, 2023
Published inDataDrivenInvestorFrom Slack Huddles to Code Reviews: A Day in the Life of a Lead Marketing Data ScientistNavigating data, teams, and code: a typical day for a data scientist in marketing.May 1, 2023May 1, 2023
Published inArtificial Intelligence in Plain EnglishDemystifying Marketing Analytics Data Sources: A Beginner’s GuideNavigating the Data Jungle: Practical examples from a marketing data science and analytics professional’s real-life experiences.Apr 18, 2023Apr 18, 2023
Published inAnalytics VidhyaUnlocking Customer Lifetime Value with Python: A Step-by-Step GuideA beginner-friendly walkthrough to using Python for customer retention analytics and lifetime value modelling.Apr 6, 20233Apr 6, 20233
Published inTowards Data ScienceHow good is Google’s Looker?Key points to evaluate Google’s Looker vs. Tableau/Power BI/QlikDec 19, 2020Dec 19, 2020